Overview

Crafting the branding for Big Baby Vegan Hot Sauce was a journey of merging bold flavors with a rebellious spirit. Produced by Big Baby Vegan Deli in Milwaukee, Wisconsin, the goal was to create a visual identity that not only reflected the diverse and vibrant nature of the hot sauces but also resonated with the ethos of the Big Baby Vegan brand.

Research & Conceptualization

The project began with immersing into the world of hot sauces, exploring various styles, flavor profiles, and visual cues associated with the industry. Understanding Big Baby Vegan Deli's commitment to plant-based offerings, the conceptualization phase aimed to celebrate the rebellious, flavorful nature of the hot sauces while aligning with the overall brand personality.

Visual Elements

The heart of the branding lay in creating a distinctive and memorable logo. The logo featured a playful and stylized depiction of a fiery and rebellious baby character, capturing the essence of Big Baby Vegan's bold approach. This character became the face of the hot sauce line, infusing personality into the brand.

Color Palette

To evoke the fiery and dynamic nature of the hot sauces, a vibrant color palette dominated by incandescent orange and yellows was selected. These colors not only conveyed the heat associated with hot sauces but also created a visually stimulating and appetizing appeal on the product packaging.

Typography

Choosing a font that complemented the brand's rebellious yet approachable personality was crucial. A bold, hand rendered font was selected for the logo and key brand elements, adding a touch of edginess to the overall design. This typography choice conveyed the handmade, artisanal quality of the hot sauces.

Label Design

The label design aimed to be both eye-catching and informative. Playful illustrations of smoke, flames, and the Big Baby Vegan character adorn the labels, creating a cohesive visual language across the product line. Key details such as flavor profiles, heat levels, and the Big Baby Vegan Deli logo were strategically placed for easy navigation.

Legacy of Flavorful Rebellion

Developing the branding for Big Baby Vegan Hot Sauce was not just about creating a visual identity; it was about infusing the rebellious spirit and bold flavors into the brand's DNA. By marrying playful illustrations with vibrant colors and a touch of edginess, the hot sauce branding became a flavorful rebellion that not only adorned bottles but also sparked a community passionate about heat, flavor, and the plant-based revolution.