Overview

In the heart of Belleville, Illinois, I had the pleasure of crafting the visual identity for Long Story Coffee Company, a passionate coffee purveyor with a rich narrative. The goal was to blend the essence of their journey into a brand that not only celebrated their commitment to exceptional coffee but also invited customers to become part of their unfolding story.

Research & Inspiration

Immersing myself in the world of Long Story Coffee, I delved into the company's ethos, values, and the intricacies of their narrative. Drawing inspiration from Belleville's local charm, I curated a mood board that captured the warmth of community, the rustic allure of coffee plantations, and the vibrant energy of the brand.

Logo Design

The logo became the heartbeat of the brand, a carefully crafted symbol that encapsulated the spirit of Long Story. Intricate details, from the dancing fountain in the design to the subtle open book motif, were intentional choices to narrate the journey from bean to cup. The choice of earthy tones and a timeless font aimed to evoke a sense of both tradition and modernity.

Packaging Design

Every touchpoint, from business cards to packaging, was an opportunity to extend the brand's narrative. The packaging design, adorned with bespoke plant illustrations and a curated color palette, not only preserved the freshness of the coffee but also acted as a canvas for storytelling. The use of sustainable materials aligned with Long Story's commitment to ethical sourcing.

Launch & Impact

As the new branding unfolded across storefronts, merchandise, and online platforms, the response was immediate. Customers resonated with the story woven into the brand, fostering a deeper connection with Long Story Coffee Company. Iterative feedback loops allowed for continuous refinement, ensuring the brand remained dynamic and resonant.

Brewing Success

Designing the branding for Long Story Coffee Company was a journey of creativity and collaboration. The result is more than just a visual identity; it's a testament to the power of design in capturing the essence of a brand and inviting customers to savor not just a cup of coffee but a rich and enduring story.