Overview

Embarking on the exciting journey of creating the visual identity for Little Birdie Craft Soda, a venture by Dead Bird Brewing Company in Milwaukee, Wisconsin, was a delightful exploration of combining craftsmanship with whimsy. The challenge was to encapsulate the effervescence and distinct flavors of craft sodas within a brand that resonates with the eclectic spirit of the brewing company.

Research & Inspiration

Immersing myself in the world of craft sodas, I delved into the artistry behind the beverage. Drawing inspiration from Milwaukee's vibrant cultural scene and the innovative approach of Dead Bird Brewing Company, I curated a mood board that captured the fizzy, lively essence of the sodas while paying homage to the brewery's roots.

Logo Design

The heart of the brand, the logo, was crafted to embody the playful spirit of Little Birdie Craft Soda. Incorporating a hand drawn bird illustration singing each flavor, the logo invoked a sense of curiosity and light-heartedness. Vibrant colors and a custom font added a touch of handcrafted charm, emphasizing the artisanal nature of the sodas.

Label & Packaging Design

Each craft soda variant became a canvas for storytelling. The label designs were meticulously tailored to reflect the unique flavor profiles – from zesty citrus to aromatic botanicals. A cohesive composition unified the product line, creating a visually striking presence on store shelves. The use of sustainable packaging materials aligned with Dead Bird Brewing Company's commitment to environmental responsibility.

Launch & Perception

The unveiling of Little Birdie Craft Soda was met with enthusiasm and curiosity. The visual identity resonated with the target audience, and the playful branding contributed to a memorable launch event. Social media buzz and positive customer feedback solidified the brand's presence in the craft beverage market.

Bubbling Success

Designing the branding for Little Birdie Craft Soda was an exhilarating journey of merging creativity with craftsmanship. The end result isn't just a label on a can; it's a visual celebration of the effervescent spirit that defines both the sodas and Dead Bird Brewing Company. Crafting refreshment with a dash of whimsy, Little Birdie stands as a testament to the art of brewing and branding coming together in a delightful dance of flavors and design.