Overview

Crafting the label for Strumpet, a seasonal tart cherry stout by Dead Bird Brewing Company, was an immersive dive into the rich and complex flavor profile of this unique brew. The challenge was to visually convey the essence of the beer – a seductive dance of tart cherries and rich stout – while adhering to the established brand identity of Dead Bird Brewing.

Concept & Inspiration

Inspired by the sultry and mysterious nature of the tart cherry stout, I conceptualized a design that echoed the intertwining elements of sweetness and darkness. Drawing inspiration from burlesque aesthetics, I aimed to capture the essence of a Strumpet – alluring, bold, and leaving a lingering impression.

Illustration & Typography

The heart of the label was an intricately crafted illustration of a burlesque cherry duo, evoking a sense of both playfulness and sensual depth. A bold and elegant custom typeface reminiscent of old Hollywood was selected to spell out "Strumpet," ensuring legibility while adding a touch of sophistication. The color palette, antique blush and rich brown, mirrored the beer's flavors.

Compliance & Practicality

In addition to aesthetics, practical considerations were vital. The label was designed to comply with relevant regulatory requirements, ensuring all necessary information was present while seamlessly integrating into the overall design. Barcode placement and legal text were strategically incorporated without compromising the visual appeal.

Launch & Reception

Strumpet's label design played a pivotal role in building anticipation for its seasonal release. The label's unveiling was synchronized with a strategic marketing campaign, generating buzz both online and in Milwaukee's craft beer community. Positive feedback and social media engagement showcased the label's successful fusion of artistry and brand storytelling.

Intoxicating Success

Designing the label for Strumpet Tart Cherry Stout was a captivating journey of visual storytelling. By marrying the beer's flavor profile with a seductive aesthetic, the label became more than a mere identifier—it became an invitation to indulge in a sensorial experience. Strumpet's label design stands as a testament to the art of translating complex flavors into a visually enticing narrative within the context of Dead Bird Brewing Company's brand universe.